SERVICES

1. CONTENT MARKETING WRITING

  • White Papers

  • Success Stories (Case Studies)

  • Press Releases

  • Lead Generation Campaigns

    • Lead generation is arguably the single most important objective of any business marketing department.  Providing a sales force with a steady stream of qualified leads is crucial.  A 2010 study found that 76 percent of chief marketing officers responded that “generating high-quality leads” was their biggest challenge (up from 69 percent the year before)  (Click here to read a vignette of one of our Lead Generation Campaigns)

  • Thought Leadership Marketing

  • eBooks

  • Branded and Custom Publishing Content

  • Social Media Optimization

2.  TECHNICAL MARKETING SEO COPYWRITING

  • Ads

  • Data Sheets

  • Product or Service Announcements

  • Brochures

  • Newsletters

  • Launch Documents

  • Presentations to Prospective Funders

  • Product Packaging Copy

  • Corporate Magazine Copy

3. TECHNICAL WRITING AND DOCUMENTATION

  • Product and Service Specifications

  • User Manuals

  • Requests for Proposals (RFP’s)

  • Training Materials

  • Editing of Technical Documents

4. SEO WEBSITE CONTENT

  • Content Strategy

  • Keyword Research

  • Persona (Targeted Customer) Research

  • Search Marketing

  • Email Marketing

  • Autoresponders

  • Blog Posts

  • Podcasts

  • Webinars

5. PROPOSAL- / REQUEST FOR PROPOSAL- WRITING

  • Narrative Proposals

  • Sales Letters

  • Sell Sheet Copy

  • Public-Private Partnerships

  • Governmental Regulatory Approval

    • THOMAS J. WATSON, the Founder of IBM, once said “nothing happens until somebody sells something.” Mr. Watson’s insightful understanding was echoed by Peter Drucker, distinguished business author, professor, and consultant who noted, “without customers there is no business”.In the business-to-business (B2B) and business-to-government (B2G) worlds, purchasing of products, services, and supplies is generally accomplished through competitive proposals and bids.  The supplier or provider whose proposal wins the evaluation is awarded the contract; the other proposers, whose proposals did not win, get nothing!Sadly, many businesses fail to provide their people with the skills and resources to fiercely compete for proposal wins.  Winning in today’s business climate requires performing to a high standard.  This is especially true in the world of complex sales, with long sales cycles and several different buyer relationships.  According to surveys, it is not uncommon for a firm to fail to win 70% of the proposals it submits.  That means 70% of the firm’s investment of time, effort, and resources was spent on lost business that came to no avail whatsoever, other than heartbreaking lessons learned.The chief benefit of accepted proposals, of course, is more work for the firm.  More work is the life blood of the firm, the means of economic survival.  More work means enhanced revenue—the ability to make more money!

6.  BUSINESS AND PROFESSIONAL WRITING

  • Reports

  • Complaint Response Letters

  • Project Updates

  • Negotiations Support Memorands

  • Marketing Plans

  • Business Plans

  • Competitor Research

7.  PRESENTING TECHNICAL IDEAS COACHING

  • Sell the Idea

  • Win the Budget Authorization

  • Secure the Funding:  Investor and Lender Pitches

  • Speechwriting

  • Testimony before Regulatory Boards, Commissions, and Elected Officials