RESOURCES

RELEVANT ONLINE READING

Megan Cunningham of Magnet Media says there are two types of Content Marketers:  (1) The Frenetic Adopter and (2) The Reluctant Laggard.  Don’t miss the great article in Wired Magazine at http://insights.wired.com/profiles/blogs/competing-with-successful-content-marketing-strategy#

Alexandra Burnett has a timely (10.24.12) article on the Marketing Profs blog.  It deals with Content Marketing and discusses the importance of “Micro Content”.  Read it here:  http://www.mpdailyfix.com/three-ways-marketers-can-help-sales-with-hot-leads/?adref=nlt102413

RECOMMENDED READING

BUSINESS DEVELOPMENT

Terry R. Bacon and David G. Pugh, The Behavioral Advantage:  What the Smartest, Most Successful Companies Do Differently to Win in the B2B Arena (New York, NY: AMACOM, American Management Association, 2004)

Terry R. Bacon, Selling to Major Accounts:  Tools, Techniques, and Practical Solutions for the Sales Manager (New York, NY:  AMACOM, American Management Association, 1999)

 

PRESS RELEASES

10.11.11 Press Release-27-System.pdf Proven Proposal System Made Freely Available